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Award Winner For Talent Management Agency Of The Year

London & South East England 2023/24


BMA Modelling Agency is one of the leading commercial and fashion agencies in London & Europe.

BMA Model Agency has offices in South Kensington and it’s head office is based in Berkhamsted, Hertfordshire just 30 minutes away from Central London.  BMA Models represents some of the U.K’s top London models.

BMA Models Heritage

BMA Modelling Agency is one of London’s leading commercial and fashion agencies. BMA Modelling Agency began life in 1983 in a tiny house just outside London with just 5 models. David Charman was the maverick model agent with an eye for diversity. David’s initiative was to launch the first UK modelling agency to represent a wide diversity of models. BMA Modelling Agency became the first UK agency to book and market models of all nationalities, ethnicities and ages directly to clients & soon became the UK’s ‘one-stop-model agency’ & now represents many of London’s top models. Lynn Campbell-Walter took her Directors seat in 1996 maintaining and expanding upon the Style, Ability and Charisma that is BMA’s. As a former FM Model she makes a great agent having jumped and fallen at the hurdles ahead of the models of today.

BMA Models Today

BMA Modelling Agency is now being moved forward by Alex,  son of the passing generation, assisted by a large team of highly specialised bookers. BMA’s models continue to grace the covers of magazines, advertising campaigns, TV commercials, and fashion shows in the UK and around the world. The diversity and range of models include the following divisions – Female Models, Male Models, Fashion models, Thirties models and Classic Models. BMA nurtures modelling careers from an early age and represents s. Parts Models (Hands, Legs & Feet Models) and BMA’s Sports Models (Lingerie & Swimwear Models) with Family Models continue to dominate the commercial advertising campaigns. BMA’s Stylists and Hair & Makeup Artists work with some London’s most prestigious photographers and campaigns. BMA Modelling Agency supplies both fashion models & commercial models among others for a wide range of advertising campaigns including top TV Commercials, Fashion and Editorial photography & Commercial Assignments including Runway, Catwalk and all major Media Publications.

Our Values

The ethos of the Agency, “The Right Model for Right Client”, is personified by the professionalism, care and dedication of the cutting edge team at the booking table. BMA Modelling Agency operates with speed, understanding and ethics and BMA Modelling Agency is renowned for its friendly efficient service & competitive rates. BMA Modeling Agency is committed to building strong, trusted long-term relationships with  clients and  models. BMA has always  been a personable company that has earned an enviable reputation for providing genuine and timely advice and consultation to its clients. Consequently, the highly experienced booking team can make positive recommendations based on sound, in-depth knowledge of the models and their capabilities. BMA’s goal is to be seen as the model agency by which others are measured – in the standards of personal service and support BMA offers to clients and models alike.

Our Future

To meet the diverse demands of top photographers, advertising agencies, design agencies, casting agents, casting agencies, casting directors & production companies in London, BMA Modelling Agency represents many of London’s top models. BMA Model Agency is the largest model agency amongst model agencies in London. BMA Model Agency is forever evolving to meet the demands of the fashion, entertainment and digital industries, the agency continues to major on in the discovery and development of the best modelling talent. Over the years BMA has broadened its services through new divisions offering exciting career development opportunities for its talent. Today these include BMA influencers which manages the careers of significant social influencers across a variety of platforms and BMA Artists Management – the Acting division of BMA Models.  February 2021 BMA launched www.bmahands.com.  BMA Hands offers hand models and legs/feet models for all major advertising campaigns. BMA’s strong bond with the UK market continues to grow in success and is based on continuous innovation.

London Office

Unit 7, 22 Gledhow Gardens, London, SW5 OAZ, United Kingdom

Head Office

East Passage, 346 Marlowe House, High Street, Berkhamsted, Hertfordshire, HP4 1HT, United Kingdom

© 2022 BMA MODELS – BMA Models and British Management Agencies are trading divisions of Agency Management Limited.